Developing talent by implementing processes and changing the culture  

Proven Industry Experience

With 20 years of industry experience and a warrior's passion, Chris Ford was a top performing Service Advisor and excelled as a Service Manager at a top 5 US dealership. With an extensive training career in the United States Army and as a Police Officer, Chris has high level  experience motivating and leading teams to improve performance and results.  

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Our Philosophy

  Our core philosophy is “transformation through people” – creating alignment, changing behavior, and transforming companies with people-first solutions to their operational challenges. Our unique approach links hard analysis with one-on-one coaching and boots-on-ground support to achieve dramatic business improvements


Mike Boyd, GM Ed Voyles Kia Hyundai Genesis

Chris Ford was my service director for Kia, Hyundai, and Genesis while I was serving as the stores’ General Manager. Chris positively impacted sales performance and profitability by implementing successful processes and communication channels between the techs and the advisors as well as training the advisors best practice up-sell techniques. He was an immediate asset to my team, and he helped create a positive and productive culture with his skill sets and knowledge which were invaluable in turning around the underperforming service departments.

Suljo Patkovic, Service Director Nalley Lexus Roswell

Over period of 4 years working for Chris Ford as a service advisor he has shown tremendous knowledge of automotive industry and his training capabilities have been at the top. Meetings and classes he held were always very entertaining and full of useful information. He has never held a training without having full confidence and knowledge in his work. Chris has always been a joy to work with and always showed support and willingness to help whenever it was needed. Chris is a top notch leader

Cory Romonosky, Dpsm AHM

 I've been working with Chris Ford in a professional capacity since 2011. In that time I've been able to rely on him to train and motivate his staff of techs and advisors to complete their required Honda training. Additionally, Chris has also trained his advisor staff in the intangible selling and customer handling skills not directly provided by Honda Motor Company. I have since transitioned to another OEM and would love to have Chris in any of my retail locations.